Why Nigeria Needs the Bombast of Amaju Pinnick

first_imgIdeally everyone who wants to do business in Africa should first talk to us given our population size, economic potential and the industry of our people. Often you get the feeling that many of us forget how powerful being Nigerian can make you. Not Pinnick, he is bold and dramatic. This showed when he helped unseat the legendary Issa Hayatou as president of CAF and install a man from Madagascar in his place. That was no mean feat, especially when you consider that others in his position would have withdrawn into the shadows and grumbled about the impregnability of the Franco-phone conspiracy.He has also dribbled his way into the good books of the FIFA hierarchy, ensuring that in the high-wire politics of global football Nigeria now enjoys more voice and consideration in Cairo and Zurich. Every head of a sports federation in Nigeria would do well to take a trip to the Glass House to see Pinnick and get a tip or two on how to flex their Nigerian muscles. It would serve them well.Michael Emenalo is a Nigerian legend, please respect thatSomeday I will understand how the Nigerian mind works, not today. Can someone please help me understand how Nigerian fans would say “good riddance” to Michael Emenalo after he resigned his position as the technical director of “their” football club Chelsea FC of London? Even sports writers, who you imagine should know better joined in the silliness for social conversation. Were Emenalo white, South American or Asian, such could never have happened as he would have been upheld as a Nigerian legend. But as they say, Africans have no heroes.I doubt any Nigerian, alive or dead, has managed anything like the profile Emenalo has built for himself in world football. Although it is not in our nature to hero worship anyone that is not a private-jet flying pastor, Emenalo is no ordinary Nigerian. Well educated, he played at the 1994 World Cup as part a team considered the best Super Eagles of all time. He also played for the biggest club in Nigeria, Rangers International, before heading overseas. While in Israel he worked under former Chelsea coach Avram Grant and impressed him so much that the Israeli tactician recommended him to Chelsea’s Russian billionaire boss Roman Abramovich in 2007.He rose to become the technical director just four years later, a position, truth be told, the English press and fans did not enjoy being handed to a Nigerian. At his level he needed to be world-class at his job, and he did enough to win the respect of Abramovich. He could not have earned his promotions because anyone liked his face, and he would have had to work doubly hard as a black man and one from Africa at that. The records showed that he went on to sign some of the best talents the club has known and in his time the club won every trophy on offer, including three league titles and the FA Cup, as well as the UEFA Europa Cup and Champions League titles. He also made the club’s academy one of the most competitive in Europe, winning the UEFA Youth League in 2015 and 2016.Proof of his quality is that French champions Monaco have now snapped him up as their new technical director in a move they said showed their ambition. I bet those guys know a thing or two more about world class football than the Nigerian fans who said “their” club was better off without him. In the words of Monaco vice president Vadim Vasilyev: “I invested a lot in him coming. His know-how in detection and recruitment, as well as the technical experience acquired in one of the most successful clubs in recent years, are the reasons that led us to present this ambitious challenge. This appointment is another sign of our ambition and our desire to be as competitive as possible.’Those guguru and epa sports analysts and fans should go tell Monaco they don’t know what they are doing.Share this:FacebookRedditTwitterPrintPinterestEmailWhatsAppSkypeLinkedInTumblrPocketTelegram Let me start by admitting that I have not always been a huge fan of the Nigerian Football Federation president, Amaju Pinnick. However the events of 2017 have led me to admire a great quality in the man that I believe Nigerian leaders, not only in the sports sector, should emulate. Much of my problem with him had to do with what I perceived, in the early days of his administration, to be his adulation of the English Premier League. When he publicly declared that he was an Arsenal fan, I felt it bordered on the sacrilegious that the number one man in Nigerian football would become a noncommissioned brand agent for a foreign club and league when he should be totally focused on making a success of the struggling domestic game. Back then, over two years ago, I remember expressing my outrage on this column and advising that given his influential and sensitive position, Pinnick should publicly retract his Arsenal love.I have also not been enthusiastic about his apparent desire to scout almost every Nigerian citizen with dual nationality that has ever kicked a ball in Europe to play for the national team. Instead I believe we will never achieve a balanced national team or make the most economic gains from football commerce, until we turn our local league into a talent minting industry. In more recent times, watching Pinnick strut his stuff on the international stage, and seeing him exploit the strengths of the green-white-green with swaggering braggadocio, I have felt that few Nigerian leaders, if at all, have really understood how powerful the Nigerian brand can be and how to exploit it to their advantage on the world stage like Pinnick does.last_img read more

Man City Extend Partnership with PZ Cussons’ Premier Cool

first_imgManchester City has extended its partnership with PZ Cussons’ soap brand, Premier Cool to be the Club’s Official Personal Care Partner in Nigeria.The announcement was made at an event in Nigeria during the Club’s global trophy tour.Through this partnership, Premier Cool has released City-branded personal care products in Nigeria, as well as digital and on-pack promotions to engage with fans and consumers. Premier Cool has also hosted football training sessions across Nigeria, hosted by City coaches and using the Club’s football methodologies. Premier Cool was launched in Nigeria in 2010 and has recently been re-launched to the market.Senior Vice-president of partnerships for City Football Group, Damian Willoughby, said of the partnership: “Nigeria is an exciting market for Manchester City – the passion for football is huge and City’s fan base is growing rapidly. This partnership with PZ Cussons is bringing City right into people’s homes and we are excited to further grow our presence in Nigeria alongside the Premier Cool brand.”Brand and Activation Manager, Premier, Eniola Ogunlade, said: “After working seamlessly together for the past four years, we can proudly say that it has been a mutually beneficial relationship. This renewed partnership is a confirmation of the immense faith Premier Cool and Manchester City have in each other, as we continue to find innovative ways to offer greater opportunities to our consumers and football fans alike.“As you are aware, we have just re-launched the Premier Cool brand to offer even greater value with more variants, and renewing our partnership with the current Premier League champions tells you we mean business and that of course, we want to stay winning. We are very much excited about this next chapter and all I can say is our consumers should expect many more amazing opportunities.”Share this:FacebookRedditTwitterPrintPinterestEmailWhatsAppSkypeLinkedInTumblrPocketTelegramlast_img read more

Sportito introduces Chatbot in fantasy sports first

first_imgShare All-in Global: ‘Fantastyc’ markets around the world July 16, 2020 Submit StumbleUpon Related Articles Share Premier League eyes 17 June resumption May 29, 2020 UKGC suspends two licences over failure to integrate GAMSTOP April 3, 2020 Sportito has become the first daily fantasy sports (DFS) provider to introduce a Chatbot – a computer program designed to stimulate intelligent conversations and actions over the internet – to its users.The Sportito IT team has developed the platform with an innovative robotics system, which includes important characteristics such as allowing users to play on Sportito directly via Chatbot. It will support users by providing instant information and solutions to their problems, allowing them to receive personalised messages, news, videos and much more to enjoy a personalised 24/7 gaming experience.Sportito, owned by ASAP Italia, was founded in 2016 and soon formed official partnership deals with Burnley, Fulham and Queens Park Rangers. Fans from these clubs can now make use of the Sportito Chatbot. Riccardo Mittiga, CEO of Sportito, said: “Sportito Chatbot is an effective tool to engage with our users and millions of fans from our partner football clubs. Innovation is one of our main areas of focus when it comes to making Sportito the best daily fantasy sports provider”.Sportito offers DFS with more profit and fun than traditional fantasy sports. Players can play and win real cash prizes every day, without waiting a whole season to finish. The team behind Sportito includes IT specialists like Paolo Farinella and Alexei Goloubtchikov – who have previously worked with top companies like Amazon and eBay. The firm’s stated first aim is to make it easier for the user and to offer the ultimate DFS experience.last_img read more

Codere seeks to refresh Madrid arcade scene with BetSlotS joint-venture

first_img Related Articles Codere merges Italian fruit machine units forming CODWIN July 3, 2020 Mozzartbet sets sail in South America taking over Meridianbet Colombia July 22, 2020 Spanish gambling operator Grupo Codere has entered a strategic joint-venture with independent arcade operator Grupo Henares, to launch new gaming hall enterprise ‘BetSlotS’.The joint-venture partnership will see Codere launch eleven new Madrid-based gaming halls operated by Grupo Henares.Launching the enterprise within Madrid’s community, Codere and Grupo Henares detailed that the BetSlotS joint-venture would target a new/fresh clientele to engage with Spanish gaming halls.Updating investors, Codere governance stated that it was confident in its new venture, merging Grupo Henares’ expertise in leisure and hospitality with the firm’s newly enhanced gaming systems.Project stakeholders have detailed that BetSlotS premises will seek to modernise gaming halls for Spanish consumers, offering ambient gaming spaces with premium customer rewards, refreshing the appeal of gaming arcades to new audiences.The BetSlotS joint venture will form part of Codere’s ongoing home market expansion.In 2018, the Spanish gambling group announced that it had surpassed + 2,500 betting points operating within Spain, as the firm grew its presence in the regions of Andalucía and the Balearic Islands.Furthermore, in 2018 Codere celebrates its tenth year as a Spanish bookmaker, having opened its first betting point within its ‘Bingo Canoe’ Madrid property in April 2008. Share Codere secures €250m credit lifeline on aggressive interest rates July 14, 2020 StumbleUpon Submit Sharelast_img read more