We are always in the location
what are the skills, but people make mistakes, even if the location is the same, so when a fast-food restaurant location that everyone will encounter what problem, the following Xiaobian to introduce you to:
snack bar site may encounter problems:
the first is the main store or business district is not mature, the source is too small, even if everyone can not meet the satisfaction of the sales. At present, Beijing commercial competition, the new shopping center business is generally not too good, traffic is very small, generally need to raise some time to achieve good traffic and business level. New shopping malls opened in the mature values of the relatively short time, some of the new shopping malls as the main store opened in the new business district, the passenger training time will be longer, the risk is considerable. Fast food restaurant is relying on the main store (large shopping malls, etc.) to survive the attachment store, customer sources are mainly dependent on the mall’s passenger flow. If the fast food shop in the immature main store and shopping district, usually as a shopping mall, as a result of the lack of tourists, the possibility of opening up the possibility of losing money.
is the second customer types do not match, although it looks big because of age, occupation flow, and the consumption level and the consumption preference and target customer characteristics do not match, the majority of people are not likely to lead to lack of effective source meal often. The characteristics of customers in the restaurant business for the greatest impact is the level of consumption, if in the low income crowd next to the small commodity wholesale market to open a high priced fast-food restaurant, although the large flow of people outside the restaurant, but because the consumption ability is not enough and rarely came to dinner, the restaurant business is certainly not good. Location can not just look at the absolute number of passengers, more importantly, the type and quantity of target customers to see if it can meet the requirements.
third is not good because of the location of customers into the inconvenience or because competitors intercept resulting in insufficient source, although outside traffic is large, but the actual contribution to the restaurant is small, many fast-food mistakes are of this type.
on the location of fast-food restaurants for leisure is a success, if the restaurant internal management problems, such as bad taste, poor quality, poor service, slow speed, but also through the interior modulation to improve the level of customer satisfaction in order to make the wrong choice; if the lack of tourists and the fierce competition of Shao Jing wolf meat shop, basically can not do anything. The best way is to close early, want to insist on a lot of money to prepare to burn until the store began to profit.
short, fast food is good place for leisure is a scarce resource, not easy to find, but we can not accommodate those plausible locations, to polish their piercing eye, from a pile of "junk-heap" to find gold.