Consider web content from web marketing

has been advocating the website two aspects, one is for the search engine, one is for the audience. Since more than 85% antecedents are produced by a search engine, so we do not have any reason to refuse it, after all, traffic is king. But 95% of the visitors after seeing a website that is left, not to contact the main site that is, not content to attract visitors, because the content for this. So how to edit the content of the website is the best? The original, not original also want to be a " pseudo " original.


then for search engines:

determines the keywords of a web page, and then frequently appears in the article. Key words there is no exact saying about frequency. There are 7%–9% and 10%-12%. Personally, they are similar to our usual copywriting. Then we can do some exaggeration on this basis.

each page keywords not more than 4, it is said that the 4 is Baidu’s upper limit, let the content around the keyword expansion. Keyword to appear in Title, mate, keywords, mate, description. It is recommended that no more than 4 keywords in Title and keyWords should be used. Description contains 100 Chinese characters. As a summary of the current content, this abstract can contain keywords. Keywords key point. Add black, italics, or put H1 between the keywords. Some people say H1 is ugly. You can certainly use CSS to control the style of H1. Keyword in the web page to appear in the upper part of the text, you can choose a keyword link to the current page. Web content pages are linked in the form of links, anchor text, and it’s important to do well within the chain.

from the audience’s point of view:

marketing thinking: from the audience point of view, writing copywriting, user identification of information easier to win confidence. There is part of promotion or marketing thinking, so that users become your customers. Not too long: access to web content without reading, only scanning, basic yimushihang, don’t let the content is too long and affect the viewer patience. There is a sense of hierarchy: the content should be the main and secondary, the focus should be highlighted, such as bold, black fonts and other key markers. Visual guidance: in the use of pictures, colors, animation and so on, we must guide the customer’s thinking, and avoid causing visual interference.

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