Abstract: the process of planning the slogan of a product is also the process of exploring the value proposition of an enterprise. In this process, what is the team needs to recognize the characteristics of products? Know what are the company’s first need to confirm the product resources? What? What the company also understand the lack of
for Internet products created by the status of most Internet Co, there are three " main focus; value proposition, " " " and " product features; visual and interactive ".
1 value proposition
The value proposition of
products, the consensus of the industry for the company’s advantage – the ability to reflect the key resources in the product. Unfortunately, some companies, although the release of the 2 version of the product, but still can not see what their value proposition is, or they do not know what the product value proposition.
on the value proposition, in communication with the Internet Co investor &, founder, Xiao Bian often through the introduction of other successful products slogan.
drops – drops, immediately set off.
Jingdong (commodity) more, (delivery) fast, (quality) good, (cost) province.
Alipay: simple, safe and fast.
today’s headlines about the world, we all have views.
these products (initial) slogan, on behalf of the company wants to convey the value proposition to the user!
product slogan of the planning process, but also to explore the value of the company’s own product proposition process. In this process, what is the team needs to recognize the characteristics of products? Know what are the company’s first need to confirm the product resources? What? What is lacking in the company also understand? Do these work after the future team what to do with
2 product features
on the function, we start with a few familiar products.
, Alipay, WeChat drops… Although these successful products now have multiple functions, but the most familiar to us and we have been the most commonly used functions, is still the product first to provide our function.
while small in evaluating the products of these Internet startups