PR Insight: Enhancing content marketing at your credit union

first_imgAs we approach the end of 2015 and look to the future, it is apparent that content marketing has been, and will continue to be, an important part of the marketing strategy of credit unions. While traditional marketing techniques are still relevant, content marketing offers an innovative way for organizations to create and distribute valuable content to their target audience to increase the number of new members and retain existing ones.However, simply establishing a content marketing program is no longer enough to keep up with the competition. Credit unions are now realizing that using a public relations program to promote this initiative is what ultimately makes content marketing more effective.Here are four ways in which public relations can help promote a credit union’s content marketing program:Consistent MessagingSearch engine optimization is a large part of content marketing, and it starts with important keywords with which the credit union would like to be associated. These keywords should show up everywhere: blog titles, whitepaper topics, company boilerplate, twitter hashtags, etc. A PR program uses the same keywords and ensures that they are the focus of all future content, creating consistent messaging and thereby enhancing SEO. In addition, press releases with embedded keywords can be published in your online media room, assisting in driving more traffic to your website. continue reading » 28SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img

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